Tag Archive: marketing


A discussion about titles. . .

Happy Friday everyone.

I’ve been looking at my next pile of books to polish up and get into the land of the published. This is my FBI thriller series that starts off with a book currently called Mirror Lake. In comparison with the other titles in the series, this is pretty docile and a little boring. So I’ve been tossing around alternative titles and have honed in on one, the only problem is, I can’t seem to let go of Mirror Lake.

You see, I started Mirror Lake back when I was a freshman in college. I never finished it back then but it’s been sitting in a drawer and festering in my mind, percolating for twenty some years. During my writing jag of 2007 and 2008, this was one of the books I revamped and finished after I pounded out the Games series.

So calling it anything else is a struggle.

But title is just as important as a captivating cover, so this is one thing I have to divorce myself from. It will always be Mirror Lake to me BUT when it comes time to publish this sucker, it’s going to get a facelift. Mirror Lake is becoming Dark Reckoning.

It fits better with the titles I have in the series:
1. Dark Reckoning (formerly Mirror Lake)
2. White Fury
3. Vengeance
4. Hunting Season
5. Georgia Reign
6. Saving Face

Seeing the list with Mirror Lake was the eye opener and that’s what prompted the re-evaluation of the title. Seeing it with the new title has more of a punch, which is the whole purpose of a title. Now all I have to do is finish polishing these up and get them on the publishing train. 🙂

I only have two other titles beyond this, Crystal Illusions which my MC from the above series has a cameo and my science fiction story – Dome Warriors. Not bad on the title front – but once I go through and polish them; the titles may again be reviewed and tested against the story line to make sure they carry the right weight. After all the right title and the right zippy slogan to match is what marketing is all about!

The journey . . .

Another Friday – another blog. This time I asked my friends and fan base over at Facebook what they’d like me to talk about this evening. I got some great ideas but the first post intrigued me. For the others that piped in, I’ll tackle your ideas in subsequent Friday posts.

Anna Walls piped in with this gem:
As a relatively new author, I’m always intrigued with how my peers made that journey. Was it planned? When did you start planning if it was? That sort of thing. What did it feel like to see your own very first book in published form?

Was this planned – no not in the least, at least not the path my life took when I got married almost twenty one years ago. In college, I had dreams of being a writer, producer and director. My major was in Communications with a concentration in radio and television broadcasting. I loved it. I mean LOVED that world. When I got out of school, I went to work at a local television station in the capacity of a film editor. What that meant in the practical world is I reformatted movies to fit into the specific timeslots and took out scenes that were not suitable for broadcast television. I also helped out in the news room at times and on occasion wrote and directed kids news spots. It was a fun job, but it paid a pittance, so when the opportunity came to switch gears into the world of finance.

In all the years I worked and raised a family, writing was always in the back of my mind, but time just wasn’t there. But even during that time, my imagination stored all the ideas away into a “this might be interesting” file cabinet in my head.

The catalyst for change was in the beginning of 2007, my daughter asked the million dollar question.

If you could do anything, what would it be?

That was an easy question to answer. Write a book and get it published. And with that, my husband and kids gave the go ahead. For close to two years I wrote almost non-stop – every evening, every weekend, every vacation and I have eight manuscripts to show for that crazy brain dump. Since then I’ve written dozens of short stories, but my focus has been on refining those manuscripts.

I made the classic rookie mistakes with query letters, from the first batch which was really more like a typical business letter introducing myself and the stack of manuscripts I had written to the naivety of being sucked into those less than reputable publishers – luckily I got wise before I peeled off any cash.

The turn of everything happened when I met Lauren Baratz-Logsted on MySpace and she turned me onto Backspace (www.bksp.org) and the forum there. Talk about eye opening and humbling. I had a lot to learn and the folks there were exceptional at sharing knowledge and pushing me to write better, cleaner, more compelling prose.

That is when I started planning. I set up my own website, my own blog, branched out from MySpace to the other networking sites, and then started refining my pitch. I met the editor of Allegory and volunteered to be an associate editor on the E-zine and landed my first publishing contract myself. So now it’s a balance of branding my name, writing, editing and learning more about the craft. While I’d like to have an agent and get my more mainstream books in the hands of the big markets, I can’t complain.

As for actually holding my first book in my hand, it’s an amazing, surreal, joyous, unbelievable feeling that I can’t begin to describe.

Now all I need to do is find balance between my writing life and my family life. Once I find that, I’ll be golden.